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Michael Link, Ph.D., SVP Measurement Science Institute, Nielsen Company; and President, American Association for Public Opinion Research (AAPOR)
Are we in the midst of a paradigm shift in the way we conceptualize, collect and analyze data on opinions, attitudes and behaviors? As surveys and polls face increasing problems, researchers are exploring new alternatives leveraging social media and other forms of “Big Data” to gain insights into attitudes and behaviors. The seminar will explore opportunities and challenges along this road and explore where it may be leading.
Events are free and open to the public unless otherwise noted.